For the last month my class has been working individually to design a new uniform for South Australia's RAA. They're best known for roadside assistance, such as fixing or towing cars, refilling empty petrol tanks and stuff, but they also provide insurance and security services, and have a travel branch.
They came to us wanting a new uniform across-the-board, so everyone in "corporate" departments would have the same uniform options, and likewise with the "patrol" departments. Presently, there is no RAA-specific uniform, they order generic uniforms and embroider their logo onto the garments. A lot of them are also impractical, and a majority of the employees were unhappy with the options presented to them. One major issue was that many garments did not suit a wide range of body types.
Only customer facing employees are required to wear the uniform, while for other employees it is optional. The RAA wanted an original uniform their employees would be proud to wear.
Here are my designs for men and women (there are currently no female patrol staff, something the RAA is hoping to remedy), corporate and patrol. My patrol designs were heavily inspired by World War 2 uniforms, focussing on the "hero" branding the RAA has undertaken as part of their brand revamp. The female patrol uniforms are essentially female versions of the male uniform.
Male:
Female:




